Users will soon have a fresh option that permits them to reduce the amount of AI-created media appearing in their feeds. This move comes as the company disclosed that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global rollout. This shift coincides with a rise in content created by AI, spurred by new AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the quickest rising content creators on another major platform primarily display clips produced artificially. A large amount of this content is deemed low-quality AI content, a label for substandard, factory-style content that is frequently illogical or bizarre.
“We know from our community that many people appreciate content made with AI tools, including computer-generated images to science explainers, and we want to offer the community the option to see more or less of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
The platform shared that there are now over a billion videos on its network labeled as made with AI. In total, in excess of 100 m media items are submitted to the platform each day, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the level of artificial media they see by opening the topic control setting in the application and selecting AI-made media. Additional categories that are already be modified under the tool include current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its rules oblige content makers to tag lifelike artificially created content, and it bans harmful deepfakes of public figures or critical incidents. Any realistic AI video that is unmarked can be deleted under its community policies.
Additionally, the service will now apply an “AI-made” watermark to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This step is designed to deter users from attempting to evade the labeling process.
AI Literacy Programs
The company is also launching a $2m educational fund for experts and organizations to produce educational content about responsible artificial intelligence. This project will assist educational bodies dedicated to educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, amid discussion over plans to lay off numerous content moderators in Britain. TikTok is expected to cut a significant number of roles in its content moderation department in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.
A company official stated that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content prior to it has to be seen by staff. The platform stated a 76% decrease in disturbing and violent content handled by human moderators over the past year due to intervention by its machine learning processes.
It is vital to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
